The power of stories
Imagine the serenity of sitting in a small boat, fishing on one of the great lakes in North America. Nothing could be more peaceful and tranquil. Yet in 1975, thousands of tourists stayed away from the US state of Michegan for fear there was something sinister lurking in the water. The truth was that Steven Spielberg’s epic movie, Jaws
Stories, well told, are tremendously powerful and enduring mechanisms for engaging large audiences. They aren’t cold rational analysis. They aren’t bullet points. They allow people to understand on their own terms. We passionately believe in stories and use them as the start and end point of every assignment we undertake.
had just hit the screens - and, although sharks never inhabit inland waters, the tourists stayed away. Just in case. This great film - based on an even greater story - had the power to influence and changes millions of people around the world. It gripped audiences’ consciences in inexplicable and emotively-driven ways.
About Eyebright
What we do
Eyebright is a strategic communications agency and we believe great businesses are ones that have a good story to tell. So our primary role is to capture and tell your story.To do this, we use an approach that blends strategic consultancy and documentary film-making expertise. Some clients want something light and entertaining while others prefer a rich, analytical approach. We do both – and much more besides.
Our task is to come up with the best creative solution to make people feel, act and think differently about your brand and your organisation. We shape and implement strategies, create campaigns, make videos, run digital media campaigns - and more.
Our approach
We’re proud to work directly for some of the biggest brands in the world. And we’re equally proud to work with some of the best writers, producers and creatives in the business. We want to build long term client relationships. We believe in trust, integrity and giving our very best. When we hand over a completed piece of work to a client, we know and feel it’s the best quality we can deliver.The company was founded in 2008 by Ian Warr. Prior to setting up Eyebright, Ian worked as managing editor and investment advisor to Dragons' Den's Peter Jones. Ian has also held various roles at the BBC in news, new media, current affairs and strategy & policy. Ian, who is MBA trained, has advised the leaders of several large organisations in the private and public sectors.
"Eyebright (Euphrasia): flowering plant often found in high altitude environments. Ancient remedy used to treat eye fatigue, memory loss and vertigo. Side effects include changes in vision and general orientation."
Legal information
Eyebright Media Ltd is registered in England and Wales with company no. 06823076. VAT No. 970 9228 95.Production office: Eyebright Media Ltd, 19 Bolsover Street, London, W1W 5NA
Registered office: Eyebright Media Ltd, Skyview House, 10 St Neots Road, Sandy, Beds, SG19 1LB