Eyebright undertakes assignments with a range of organisations including some of the world’s largest brands. We engage with clients at a much earlier stage than usual in the communications cycle and use our storytelling methods to help them develop their strategies and plans. Because we are sometimes asked to work under non-disclosure terms, we are only able to showcase a small selection of our work.
Client: Captive Media
What do you do when you have a huge PR story which could undermine your business? This was the challenge faced by Gordon MacSween and Mark Melford from Captive Media.
They've created what must be the world's most unusual interactive gaming device based on Gordon's big idea: “imagine if there was a video game you could control with your pee”.
Mark, a former high flying management consultant, saw huge commercial opportunity with drinks companies, pub owners and advertisers.
The end-result is a hi-definition screen, fitted at eye level above the urinal, where it commands the full attention of the user. And when not in active use, it plays a mixture of adverts and content.
They've created what must be the world's most unusual interactive gaming device based on Gordon's big idea: “imagine if there was a video game you could control with your pee”.
Mark, a former high flying management consultant, saw huge commercial opportunity with drinks companies, pub owners and advertisers.
The end-result is a hi-definition screen, fitted at eye level above the urinal, where it commands the full attention of the user. And when not in active use, it plays a mixture of adverts and content.
Eyebright helped Mark and Gordon at a critical moment develop a clear strategic story that carefully navigated around a mix of schoolboy humour and earnest business analysis. We also provided guidance so they could develop video in-house.
The combination of Mark and Gordon's exceptional hard work, a savvy PR company and our help meant the story instantly went global in more than 50 countries, more a million people visited the company website and there were more an 100,000 YouTube views in less than a week.
And crucially for Mark and Gordon, they also received hundreds of new business enquiries from around the world.
The combination of Mark and Gordon's exceptional hard work, a savvy PR company and our help meant the story instantly went global in more than 50 countries, more a million people visited the company website and there were more an 100,000 YouTube views in less than a week.
And crucially for Mark and Gordon, they also received hundreds of new business enquiries from around the world.
Captive Media: the story of the team who took video games into the washroom
Schwartz: Eyebright blends lifestyle and recipes for the herbs and spice specialist
Ginetta: find out about the extraordinary re-birth of an iconic British racing brand
News bulletin: a highly realistic news bulletin format that shows a vision of the future
Ideal Homes is rolling out a revolutionary model for healthcare of the elderly
Eyebright is a strategic communications agency. Our role is to come up with the best creative solution to make people feel, act and think differently about your brand and your organisation. We shape and implement strategies, create campaigns, make videos, run digital media campaigns - and more.
Our main task is to capture your story. We do this because we strongly believe the best businesses have a great story to tell. Our approach blends strategic consultancy and storytelling expertise to achieve results that win hearts as much as minds of the people you need to reach most.